Zhejiang’s Green Rural Revival Programme

Champion of the Earth,
Inspiration and Action
Development must never come at the cost of clear waters and lush mountains: these are gold.

Zhejiang province derives its name from the Zhe River, meaning “crooked” or “bent” river. The rivers of Zhejiang Province have long been vital for communities, flowing through ancient towns, among traditional white-walled and black-roofed houses, feeding fertile rice fields. Yet Zhejiang is also one of the richest and most developed provinces in China, and rapid development turned waters black. Action was taken through a range of initiatives – including the nomination of river chiefs to take charge of the waters – to revive the environment across the province.  

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